Bar Association Marketing Toolkit Contents

Your marketing and communications toolkit contains everything your bar association needs to promote and communicate MYLP to your members – and if necessary, to members of your bar association board and management team.  Show them how MYLP can help lawyers market, develop new business, and attract more clients.  The Bar Association Marketing and Communications Toolkit contains:

·         How to use the Bar Association Marketing Toolkit – Find out how to use the component pieces in the Toolkit with a suggested process to unveil MYLP to your members

·         Internal Communications Tools – Access resources and tools to help you communicate the value of MYLP to your association - - or to your membership services committee

·         Media Communications – Links to various resources to effectively communicate your bar association’s new member benefit to members of your local media

·         Member Communications – Access various communications to help you communicate MYLP to your members

·         Print Ads and Camera-Ready Graphics – Choose from a selection of full page, half page and quarter page ads for your publication; all of which MYLP will personalize and tailor for your bar association (adding your logo and unique bar association discount code)

·         Website Content – Choose from a selection of banner ads for your website along with content for the landing page

·         Marketing Articles – View select articles on substantive topics related to marketing legal services, written by MYLP creator and founder Terrie Wheeler