New Content Added Regularly!  

Your MarketYourLawPractice.com team is constantly adding great new tools and new legal marketing content to the Web site to ensure you have access to everything (and more) you could possibly need to market your practice and develop new business. Also, every tool, tip, checklist or template has a print-friendly option.

Coming Soon!

Online Marketing Module - This new module will address search engine optimization, "pay-per-click" advertising, and low-cost resources that make it easier for others to find you on the Internet.

Free Member Webinars - Watch for practice-specific member webinars which include the option for members to interact with one another, while learning how best to use MYLP tools and resources to grow their practices.

Added in 2010:

Downloadable Templates and Tools

Now it's easier than ever to find all the downloadable templates on the site using this one-page listing organized by pillar and module.

Added in 2009:

Test Your Marketing Know How

We modified some of the questions on this tool to reflect some of the newer content that’s been added in the past year.

Subscription Page

We added a “How did you hear about us” box to the subscription page and reorganized the order of the items on that page.

Public Side Left Nav

We reorganized the left nav on the public side to make it easier for visitors to find more relevant information faster.  We put the FAQ at the top of the list, and added a Features and Benefits section that summarizes the key messages about MYLP.

Lesson 1 of Start Here 

We reorganized the content of Lesson 1 in Start Here to focus on the Four Pillars and the strategic planning process, helping you focus on the important information and move through the process more quickly.

New SWOT Analysis Tools

Two new tools have been added to Lesson 5 in Start Here: a Marketing Plan SWOT Analysis and a Specific Objective SWOT Analysis.  These tools will help you analyze the strengths, weaknesses, objectives and threats of your marketing plan as a whole, or of a specific initiative.

Added graphics to My Marketing Tools

   

 Assess    Plan    Implement Measure

These are the four critical steps to strategic marketing planning.  We've added these icons to My Marketing Tools to help you keep track of where you are in the process.

Revamped My Marketing Community

This area of the website has been substantially remodeled to help you network better, both on the site and in the larger legal community.  Links to the  general site and to the Virtual Marketing Coach  group have been added, as well as links to Terrie Wheeler's and James Dunning's blogs, Twitter and Facebook sites.

New Social Networking Module

By embracing the growing phenomenon of social networking you will make connections with people you would likely never have found through traditional networking.  This module includes tips and suggestions on how best to develop and enhance your reputation on the most professional social networking sites available today.

New Site Navigation

Feedback from our members encouraged us to reorganize the structure of My Marketing Tools by pillar and by module, making it easier and more intuitive for you to find what you are looking for.  For example, if you want to work on Networking, you'll find the Networking Module Overview, the Assessment, the Planning Tools, the Implementation Resources and the Measurement Tool all in one place.

Marketing Articles Library

Terrie Wheeler, founder of Professional Services Marketing, Inc. and creator of MarketYourLawPractice.com, has written many articles on marketing legal services for a variety of print and online publications.  Access them all here.

Launch of ESQCoach Blog: Marketing Tips for Lawyers

Founder of MarketYourLawPractice.com, Terrie Wheeler, offers an ongoing stream of substantive content for lawyers based on her 22+ years of working with lawyers as a personal marketing coach.  The focus of many of Terrie's recent blog posts have covered creative ideas for marketing ones practice in a tight economy.  Visit the blog today and register for the RSS feed. 

Client Revenue Analysis  

Use this interactive new tool to help you figure out how much of your projected revenue for next year will have to come from new clients; create a "real" new business development goal.

Added in 2008:

New Referral Source Development Module  

We've created this new module to help you learn how to nurture referral source relationships and ask for the right kinds of referrals.

Are You a Good Candidate for MarketYourLawPractice.com ?

We've created a new assessment for lawyers to take before they register for MarketYourLawPractice.com, to help them determine how motivated they are to maximize the opportunity that the site presents to them.

Bar Association Marketing Toolkit Demo

If you are a bar association administrator, your log-in and password will give you access to the Bar Association Toolkit - - full of resources to help you promote MarketYourLawPractice.com as a valuable benefit to your members.  This 10-minute video shows you how.

How to Use the Contact Manager on video

This 3-minute video shows you how to use the Contact Manager to keep track of those clients, prospects, and referral sources that are the targets of your focused marketing efforts.

How to Use My Marketing Folder on video 

This 5-minute video shows you how to make the most of My Marketing Folder, including the opportunity to upload documents and send them to your Virtual Marketing Coach for review. 

New Member Orientation now on video 

The New Member Orientation is now a 20-minute video that introduces you to the member side of the website, showing you how it’s organized and where to find the tools you need to grow your practice.

New Demo of MarketYourLawPractice.com

We've added a 14-minute video demonstration of MarketYourLawPractice.com that gives a bird’s eye view of the site.  New visitors to MarketYourLawPractice.com can use this video to get up to speed quickly on what the site has to offer.

Send documents to My Virtual Marketing Coach for Review

Now you can ask your Virtual Marketing Coach to review any of the documents you have uploaded into the My Personal Folders section of My Marketing Folder.  Use this feature when your documents are in their final form, ready to send to clients.  The kinds of documents that are appropriate for review are things like key messages, your biography, examples of representative experience elevator speeches or proposals.  Your Marketing Coach will review your document and send comments back to you.  You’ll be able to see the comments in an email, as well as access them from within My Marketing Folder.

My Personal Folders added to My Marketing Folder

This is where the new version of My Marketing Folder gets really amazing!  You can upload documents from your computer to be stored in My Marketing Folder.  You can add and rename subfolders in My Personal Folders, allowing you to organize your documents as you see fit.  You can delete files or subfolders.  You can also send a document to Your Virtual Marketing Coach for review.

My Marketing Folder reorganizzed

My Marketing Folder has been completely reorganized to make it easier than ever for you to keep track of the work you are doing on the site.  All of My Marketing Tools are organized in subfolders by portal, with the completed items in gray, while those tools that you still need to complete are listed in teal.   The Marketing Reports subfolder contains My Marketing Report Card, My Essay Question Summary and My Marketing Successes.  Plus, you can upload your own documents into My Personal Folders, and send documents to Your Virtual Marketing Coach for review.

My Marketing Successes report added

The Marketing Reports subfolder in My Marketing Folder contains a new report called My Marketing Successes.  Use this report to keep track of your wins during the year, and it will be ready to go when it's time for your annual review.  The first section of the report allows you to summarize data about the new client relationships you've developed.  The second section captures your other marketing successes.

New Content Added to Trade and Professional Associations Module

The Trade and Professional Associations Module has been completely overhauled to include vital new information and resources on maximizing your involvement in bar associations.  The Assessment tool has new questions to help you evaluate your current situation.  There is a new Bar Association Involvement Planning Tool.  The Implementation Resources now includes links to national, state and local bar associations, and a new tipsheet on making the most of your bar association memberships.

New Content Added to Community Involvement Module

Several new resources have been added to the Community Involvement Implementation Resources.  The Value of Volunteering lists the reasons why you should volunteer your time and expertise, and highlights the valuable career skills that will be enhanced as a result.  The Board Position Evaluation Tool helps you decide if you should accept an invitation to join the board of a non-profit.  We've also included many new links to help you find the volunteer and pro bono opportunities that are the right fit for you.

New Content Added to Marketing Database Implementation Resources 

Some smaller law firms need a simple database to keep track of client and referral source information.  Two new Excel database templates have been added, along with a list of tips to keep in mind as you work with databases in Excel.

New Content Added to Developing a Marketing Budget 

Two new tipsheets have been added to help you plan your marketing budget.  The first one lists typical line items for a marketing budget, broken down into firm-wide, practice group, and individual lawyer categories.  The second one lists line items to use as you keep track of how you spend your marketing time.

Improved Content in My Marketing Tools

Over the last few weeks, we've been streamlining the content in My Marketing Tools to make it easier for you to find exactly what you're looking for.  The planning tools for each module have a new landing page, summarizing all the tools and resources you'll need to efficiently and effectively create your marketing plans.  And the implementation resources have been reorganizzed as well.

Added in 2007:

Talk to Your Peers Discussion Board 

Now you can dialogue with your fellow members about marketing your law practice.  What works for you?  What questions do you have that your peers can answer?  What is your favorite best practice when it comes to marketing?  What area of marketing could you use some new ideas in?  Check out the Discussion Board to get answers to all these questions and more.  If you’ve never used a discussion board before, check out our handy list of tips and instructions. 

My Marketing Report Card 

Now each assessment and measurement tool contains quantifiable questions, making it easier to quantify your marketing results.  After you take an assessment, your score will automatically be added to My Marketing Report Card in My Marketing Folder.  Our system automatically organizes your assessment scores under the specific modules you are working in.  After you have actively been implementing a particular module (networking, client surveys, advertising, etc.), take the measurement tool, and then compare your score assessment and measurement scores to see how you have improved.

My Essay Question Summary 

Many of the assessments contain essay questions, allowing you to collect information about your practice.  You will use some of that information in various places on the site as you plan and implement your marketing strategies.  When you need to recall a specific piece of information – for example, your top referral sources – use My Essay Question Summary in My Marketing Folder to help you find it quickly and easily.  Just click on an assessment title to see the essay questions and answers from that assessment.

Create a Profile 

My Marketing Community is underway!!  You can now create your own public profile, a professional biography that includes your firmname, contact information, education, experience, recognitions, honors, activities and more.  When you save and publish your profile, you’ll be added to the Community Profiles on MarketYourLawPractice.com .

View the Community 

Search the community of MarketYourLawPractice.com members.  Use this resource to help you find other members to network with, to share your resources and ideas, and generate referrals.

Create Your Marketing Materials 

Through MarketYourLawPractice.com, small firms and solo practitioners can design custom logos (VistaPrint), and select from hundreds of templates for professional business cards, letterhead, envelopes, note cards, brochures, marketing template pages, e-newsletters, news releases, pocket folders and more - - all with the same consistent look and feel of a professional graphic designer.  By accessing our design resources, you can choose to do it all yourself (HP or Microsoft Office), or simply pay for printing and shipping based upon the quantities you order (VistaPrint and Staples). 

Contact Manager

Track activities with your individual contacts.  Here you can Add or Manage your Contacts and view all of your contacts in your personaly and highly secure Master Contact Report.

• Add a Contact - Use our new tool to add current clients, prospective clients and referral sources to your own highly secure personal contact management database
• View All of your Contacts - Access all of your contacts by clicking on View Master Contact Report
• Follow Up with your Contacts - Use the “remind me” feature to serve as your tickler system to remind you when to reconnect with your contacts.  The day before you would like to reconnect with a contact, Your Virtual Marketing Coach will send you an email  to help you stay focused on your relationship building activities

Redesigned Member Home Page

MarketYourLawPractice.com is even easier to navigate.  The site now has three primary points of entry to make your experience even more efficient:

Need Help Now?

I need to develop a bio.  Should I respond to this RFP? A reporter just called me.  I have a meeting with a client I really want to work with.   Use this page to find exactly what you need when you need it.  Content organized around:

Notes to Self 

Use this tool to make general notes to yourself about your marketing activities and your work with MarketYourLawPractice.com.  Access it through the icon at the top of the member home page and in Your Personal Marketing Folder.

News, Tools and Gadgets 

Access a current stream of news from Law.com, CNN-Law.com, Law News, Reuters, USA today and more.  View today's Supreme Court Decisions.  Check out your competition in Martindale-Hubbell.  Subscribe free and download our content directly to your PDA or iPod.

Automatic Outlook Scheduler 

Now scheduling your time to work on MarketYourLawPractice.com is even easier!  A new addition to the Master Activity Report is the Schedule to Outlook option.  After you have created an activity, use the Schedule to Outlook option to block out time on your Outlook calendar to accomplish the activity.  You can also find the Outlook Scheduler in the top navigation bar anywhere on the site.