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How Is MarketYourLawPractice.com Organized?
Three Points of Entry to the Site:
Members can access content on the site through three points of entry:
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My Marketing Tools: Preliminary Assessments
Begin your journey by taking both of our preliminary assessment tools:
Test Your Marketing Know-How – Find out what your current "grade" in marketing is. By taking this assessment you will be directed to those modules on the Web site you need most.
Marketing Best Practices for Attorneys – Take this assessment to be directed to specific tools on the Web site you need now! |
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My Marketing Tools: The Four Portals on the site
Each module in My Marketing Tools contains the tools and resources that guide members through a strategic planning process: |
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| Assess |
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The first step is to assess your current situation. In Start Here, you will evaluate your practice history, historical marketing efforts, identify revenue goals, and summarize contacts and more. In addition, each Marketing Module has its own assessment tool to help you assess your skill level in each area of your practice. |
| Plan |
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Here you will set proactive goals and put plans in place for the growth and development of your practice. You will add contacts to the Contact Manager, and add activities to the Activity Manager. MYLP contains the tools you will need to define your marketing objectives, identify your target audiences, define what makes you unique as a lawyer and communicate effectively through key messages. |
| Implement |
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Each Marketing Module has pages of implementation resources for you. Select those activities which fit your personality and style. Use the Add an Activity Tool to create your marketing action plan. Make sure you use the Remind Me feature so your Virtual Marketing Coach can help keep you focused! |
| Measure |
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Each Marketing Module also contains a measurement tool to help you measure your level of success in each Marketing Module. There is even a Marketing Report Card available in your Marketing Folder to easily keep track of how you are improving. | |
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My Marketing Tools: The Four Pillars of MarketingSM
MarketYourLawPractice.com helps lawyers create a balanced approach to marketing by ensuring they concurrently pursue strategies under each of The Four Pillars of MarketingSM:
- Retain and Grow Relationships with Existing Clients
- Attract New Clients and Develop New Business
- Increase Name Recognition and Awareness
- Create Targeted and Effective Communications
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My Marketing Tools: Twenty Marketing Modules
(Organized under The Four Pillars of MarketingSM)
There are twenty fully functioning Marketing Modules; each of which include assessment tools, planning tools, implementation strategies, and measurement tools. The modules include:
| Retain and Grow Relationships with Existing Clients |
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Attract New Clients and Develop New Business |
- Client Satisfaction
- Client Service
- Cross Marketing
- Referral Source Development
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- Networking
- Targeted Business Development
- Proposal Development
- Market Research
- Trade and Professional Association Involvement
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| Increase Name Recognition and Awareness |
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Create Targeted and Effective Communications |
- Advertising
- Brand and Identity Development
- Public and Media Relations
- Trade Shows
- Community Involvement
- Social Networking
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- Strategic Communication
- Marketing Database and Information Management
- Website Development
- Event Planning
- Online Marketing (in development)
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My Marketing Workspace: Where you go to "do" marketing! |
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My Marketing Folder – We want to help you save time and space by providing My Marketing Folder that only you can access. Here you can securely save every assessment you complete, every marketing plan you develop, and any tools, tips or checklists throughout the site you would like easy access to. |
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Add an Activity – As you move through My Marketing Tools, you'll build your action plan by creating specific tasks, with action steps, timelines, and projected costs. You can even have Your Virtual Marketing Coach send you reminder emails about upcoming deadlines by using the "Remind Me" feature! |
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Master Activity Report – All of the action steps you create are organized by Pillar and Module in the Master Activity Report, and your completed tasks are saved in the Completed Projects Report. |
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Contact Manager – Create your marketing database on MarketYourLawPractice.com, integrating all of your marketing contacts (clients, contacts and referral sources) in one place! Here you can add a contact, or view all contacts in your Master Contact Report! |
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Stay Focused, Stay on Track – Use the "Remind Me" feature in your personal Marketing Activity Report to receive automated emails reminding you of goals you have set. |
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Outlook Scheduler – Use this feature to block time on your schedule to work with MarketYourLawPractice.com, or to accomplish a task you’ve added to your Master Activity Report or Master Contact Report. |
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My Marketing Materials – Small firms and solo practitioners can download these templates to create your own business cards, letterhead, envelopes, a brochure and other marketing pieces. |
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News, Tools, and Gadgets – Here you will find real-time feeds to information including recent Supreme Court decisions, CNN-Law.com, USA Today, and other business and legal news feeds which you can view online or download to your PDA. |
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Ask a Marketing Question – Remember, at any time you can simply send an email to Your Virtual Marketing CoachSM, and receive an answer by the end of the next business day; usually sooner. |
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My Favorites – Periodically, you’ll find a tip sheet or a tool that you want to highlight, so that you can easily find it again at the click of your mouse. When you save it to My Favorites, the link to that webpage will be saved in the My Favorites section of My Marketing Folder. |
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Notes to Self – Use this feature to make notes to yourself about your work with MarketYourLawPractice.com, or your marketing efforts in general. |
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Free Web-Based Orientation Sessions – Each week we will host a MarketYourLawPractice.com Webinar to acquaint new members with the features and functionality of MarketYourLawPractice.com. |
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Assess Your Practice – MarketYourLawPractice.com contains tools to assess literally every aspect of your current practice. In addition, all assessments are scored so you are directed to the implementation modules you need most! |
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Plan Your Growth – We don't want you to implement anything until you have set some goals for yourself. |
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Implement Your Plan! – There are 17 implementation modules covering every facet of a lawyer's marketing effort. You can complete implementation modules one at a time, or can pull them into your broader marketing plan. |
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Measure Your Results – You will always be able to measure the impact and return on investment of the marketing activities you choose to pursue. |
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New Content Added Regularly! – Your MarketYourLawPractice.com team is constantly adding great new tools and relevant content to the Web site to ensure you have access to everything (and more) you could possibly need to market your practice. Also, every tool, tip, checklist or template has a print-friendly option. | |
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