Frequently Asked Questions

What is MarketYourLawPractice.com?
MarketYourLawPractice.com is a unique, interactive, web-based tool designed to help lawyers improve their marketing skills and attract new clients.

Developed by law firm marketing veteran Terrie S. Wheeler, MBC, President of Professional Services Marketing, Inc. (PSM), MarketYourLawPractice.com has been designed to electronically replicate PSM's Your Personal Marketing Coach^SM Program, a one-on-one attorney marketing coaching program based upon the process Terrie and her team of marketing coaches have successfully used with attorneys for over 20 years. MarketYourLawPractice.com contains literally hundreds of tools created by Terrie as a marketing director in three Twin Cities law firms, and as a marketing consultant and president of PSM for the past 15 years.

Realizing that not all lawyers and law firms have the budget to hire marketing consultants and marketing coaches, our goal was to closely replicate the process of working one-on-one with a marketing coach, but to do so with access to the content 24 hours per day, seven days per week. MarketYourLawPractice.com offers personalized advice and encouragement during each phase of the process, and provides access to a comprehensive array of marketing tools, resources, opportunities to interact with MarketYourLawPractice.com marketing coaches, and access to unlimited free MarketYourLawPractice.com Webinars. MarketYourLawPractice.com

Who created MarketYourLawPractice.com?
MarketYourLawPractice.com was developed by marketing veteran Terrie S. Wheeler, MBC, President of Professional Services Marketing, Inc. (PSM).

Terrie has more than 20 years of business planning and marketing experience. She served for 13 years as a law firm marketing director in three Twin Cities law firms, and for the past 15 years, through Professional Services Marketing, Inc., has helped scores of services firms develop and implement strategic business and marketing plans.

Terrie founded Professional Services Marketing, Inc. (PSM) in 1996.

Who is Professional Services Marketing, Inc.?
Professional Services Marketing, Inc. (PSM), is a consulting firm dedicated exclusively to working with professional services firms and the individuals within those firms.

Professional Services Marketing, Inc. helps professional services firms and individual professionals develop and implement creative, cost-effective, and results-oriented strategies to grow their business. PSM does this by serving as the outsourced marketing department for its clients. PSM works with clients not quite large enough to support an in-house marketing department, but in need of a higher-level strategic approach to new business development.

PSM helps clients drive revenue into their firms by applying a comprehensive approach to strategic marketing within what we refer to as The Four Pillars of Marketing^SM: Retain and Grow Relationships with Existing Clients, Attract New Clients and Develop New Business, Increase Name Recognition and Awareness, and Create Targeted and Effective Communications.

Who was MarketYourLawPractice.com designed for?
MarketYourLawPractice.com.com was designed specifically for lawyers who may not have the resources to hire marketing consultants or marketing coaches. MarketYourLawPractice.com provides subscription-based access to a program with a comprehensive array of marketing tools and resources, as well as to personalized advice and encouragement through opportunities to interact with MarketYourLawPractice.com marketing coaches through practice-specific Webinars and interactive technology on the Web site.

Those most likely to benefit from a subscription to MarketYourLawPractice.com  include:

• Solo practitioners
• Small law firms
• Lawyers in a law firm (large or small)

How is MarketYourLawPractice.com structured?

My Marketing Tools Access all the great content on MarketYourLawPractice.com

My Marketing Workspace This is where you go to "do" marketing

My Marketing Community Connect with other MarketYourLawPractice.com  Members

My Marketing Tools contains twenty Marketing Modules that are organized within PSM's Four Pillars of Marketing^SM. In order to have a well balanced marketing plan to grow your practice, it is important to pursue activities within each Pillar. The Four Pillars of Marketing for lawyers include:

Pillar #1: Retain and Grow Relationships with Existing Clients
Pillar #2: Attract New Clients and Develop New Business
Pillar #3: Increase Name Recognition and Awareness
Pillar #4: Create Targeted and Effective Communications

Each module in My Marketing Tools contains the tools and resources that guide members through a strategic planning process:

ASSESS	PLAN	IMPLEMENT	MEASURE

What is included in a subscription to MarketYourLawPractice.com?
A one-year subscription to MarketYourLawPractice.com  includes full access to all four portals on the Web site (Assessment, Planning, Implementation, and Measurement), to nearly 100 interactive tools stored in My Marketing Folder, and to all of the contents of the 17 implementation modules. There are literally hundreds of tools, tips, checklists, templates, and other helpful documents members can access online or download for their personal marketing efforts.

In addition, the MarketYourLawPractice.com subscription includes interactive features such as Ask a Marketing Question, Join a Practice Group, Web-Based Orientation Sessions, Talk to your Peers Discussion Board, Action Plan Reminder Messages, My Marketing Folder, Your Favorites, Self-scoring Assessments, Print-Friendly Pages and Ongoing Updates to the MarketYourLawPractice.com site, and other features summarized here.

Why should lawyers subscribe to MarketYourLawPractice.com?
Through MarketYourLawPractice.com, lawyers will have access to a wealth of marketing assessment and planning materials, tools, tips, checklists, and implementation tools. All of your information will be securely and confidentially saved on the MarketYourLawPractice.com site in My Marketing Folder.

MarketYourLawPractice.com offers a proven process for assessing, planning, implementing and measuring the success of attorney marketing activities.

There are a couple of ways prospective members can try MarketYourLawPractice.com before they buy. They can register to attend a free Introduction to MarketYourLawPractice.com Webinar, or they can access our online demo of MarketYourLawPractice.com.

How do MarketYourLawPractice.com Members subscribe?
Simply complete the subscription process, set up a member profile (login and password), and receive immediate access to the hundreds of tools available on MarketYourLawPractice.com.

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