MarketYourLawPractice.com Media Room: Product Profile

What is MarketYourLawPractice.com?

MarketYourLawPractice.com is a unique, interactive, web-based tool designed to help lawyers improve their marketing skills and attract new clients.

MarketYourLawPractice.com contains literally hundreds of tools and has been designed to electronically replicate a one-on-one attorney marketing coaching program, with access to the content 24 hours per day, seven days per week.

Why was MarketYourLawPractice.com created?

MarketYourLawPractice.com was created to fill a void in the marketplace. Lawyers learn many things in law school that help them become good lawyers, but they don't learn how to market their services or how to manage and grow their practice. Many lawyers lack access to those with expertise in law firm marketing. Some law firms find it cost-prohibitive to hire marketing consultants. The tools and tips in MarketYourLawPractice.com will help lawyers in every type of practice, from the solo practitioner to a lawyer in a larger law firm.

Who created MarketYourLawPractice.com?

MarketYourLawPractice.com was developed by marketing veteran and entrepreneur Terrie S. Wheeler, MBC, President of Professional Services Marketing, Inc. (PSM). 

Terrie has more than 20 years of business planning and marketing experience. She served for 13 years as a law firm marketing director in three Twin Cities law firms, and for the past 12 years, through her firm, Professional Services Marketing, Inc., has helped scores of services firms develop and implement strategic business and marketing plans.

Terrie founded Professional Services Marketing, Inc. (PSM) in 1996.  

What is Professional Services Marketing, Inc.?

Professional Services Marketing, Inc. (PSM) is a marketing consulting firm that works with professional services firms and individual professionals to develop and implement creative, cost-effective, and results-oriented strategies to grow their business. PSM does this by serving as the outsourced marketing department for its clients. PSM works with clients not quite large enough to support an in-house marketing department, but in need of a higher-level strategic approach to new business development.

PSM helps clients drive revenue into their firms by applying a comprehensive approach to strategic marketing within what we refer to as The Four Pillars of Marketing^SM:

• Retain and Grow Relationships with Existing Clients
• Attract New Clients and Develop New Business
• Increase Name Recognition and Awareness
• Create Targeted and Effective Communications

Who was MarketYourLawPractice.com designed for?

MarketYourLawPractice.com was designed specifically for lawyers who may not have the resources to hire marketing consultants or marketing coaches. MarketYourLawPractice.com provides subscription-based access to a program with a comprehensive array of marketing tools and resources, as well as to personalized advice and encouragement through opportunities to interact with MarketYourLawPractice.com marketing coaches through practice-specific Webinars and interactive technology on the Web site.

Those most likely to benefit from a subscription to MarketYourLawPractice.com include:

• Solo practitioners
• Lawyers in a firm (large or small)
• Managing partners or firm administrators who know their lawyers need tools to more effectively market themselves and the firm
• Law school students

How does MarketYourLawPractice.com help attorneys?

Using cutting-edge, Web-based technology, MarketYourLawPractice.com helps lawyers accurately assess their skill sets and develop and implement creative, results-oriented marketing plans uniquely tailored to each attorney's unique points of difference in the marketplace. Each plan is built around the PSM Four Pillars of Marketing^SM:

MarketYourLawPractice.com helps lawyers:

• Think strategically - develop a strategic focus to the growth of their practice
• Build confidence - build their marketing confidence in a variety of situations
• Create focus - develop processes which bring focus and discipline to marketing
• Maximize their time - best utilize their marketing time by pursuing only the highest impact strategies
• Build relationships - develop a system to regularly follow up with A-level contacts
• Market more effectively - access marketing tools that are customized to meet their unique needs
• Measure and evaluate their success - evaluate marketing opportunities on a real-time basis

Our secure Web-based technology allows each subscriber to have his or her own "version" of the site. All assessment results, plans and personal marketing activities are stored in My Marketing Folder.  In addition we offer subscribers:

• With the "Remind Me" feature, the ability to have a "Virtual Marketing Coach" remind members of projects they want to pursue by a certain date
• Integrated Webinar technology that will allow us to offer CLE-approved programming to attorneys as part of the subscription fee
• Assessment tools like "Test your Marketing Know How" that will direct members to the substantive modules they need most
• Ask your Marketing Coach feature allowing members to ask questions 24/7 and receive a timely response
• A member's discussion board so the "community" of MarketYourLawPractice.com members can share information on what's working for them

What is included in a subscription to MarketYourLawPractice.com?

A one-year subscription to MarketYourLawPractice.com includes full access to nearly 100 interactive tools stored in My Marketing Folder and to all of the contents of the 20 implementation modules. There are literally hundreds of tools, tips, checklists, templates, and other helpful documents members can access online or download for their personal marketing efforts.

In addition, the subscription includes interactive features such as Ask a Marketing Question, Join a Practice Group, Web-Based Orientation Sessions, Talk to your Peers Discussion Board, Action Plan Reminder Messages, My Marketing Folder, Your Favorites, Self-scoring Assessments, Print-Friendly Pages, ongoing updates to the MarketYourLawPractice.com site, and other features summarized here.

Why should attorneys subscribe to MarketYourLawPractice.com?

Through MarketYourLawPractice.com, lawyers will have access to a wealth of marketing assessment and planning materials, tools, tips, checklists, and implementation tools. All of their information will be securely and confidentially saved on the site in My Marketing Folder.

MarketYourLawPractice.com offers a proven process for assessing, planning, implementing, and measuring the success of attorney marketing activities. lawyers without access to specialized attorney marketing services can take advantage of the many best practices contained in MarketYourLawPractice.com.