What Does $1,250 Buy a Lawyer in Marketing Services?

What can you buy for $1,250 in “traditional’ marketing services?

• Super Lawyers® profile in Minneapolis/St. Paul magazine
• 5-6 hours with a personal marketing coach
• One month of website hosting and online advertising with FindLaw
• One 2 x 3 inch black and white ad in a large metropolitan magazine
• One 1/4 page black and white ad in a legal journal
• The creation and distribution of one news release to the media
• 6-8 hours of design time by a professional graphic designer
• Two months of subscription fees for Goldmine or NetSuite CRM databases
• One very small Yellow Pages ad

What do you get with a $1,250 annual subscription to MarketYourLawPractice.com?

• An organized, methodical approach to marketing for lawyers that is based on the founder’s 20+ year career as a marketing coach to lawyers
• 24/7 access to the site including your secure Personal Marketing Folder storing all your data
• Over 600 pages of substantive content including tools, tipsheets, customizable templates, assessments, planning tools, implementation resources, and measurement tools
• Twenty comprehensive, interactive marketing modules on topics like new business development, social networking, building referral sources, website development, and more
• Over 100 interactive assessments and planning tools
• Free webinars on how to market your law practice
• Toll-free access to Your Virtual Marketing Coach to answer any questions you have, and to review and comment on your marketing plan, and technical support
• A fully functioning CRM/contact management program (with reminders to keep you on track)
• A Marketing Activity Report with email reminders to help you stay focused on your marketing plan
• A fast, easy way to create a personal, customized marketing plan, with the tools you’ll need to execute it
• All this for less than the cost of just one ineffective strategy like an advertisement or directory listing