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MarketYourLawPractice.com Media Room: News Release
FOR IMMEDIATE RELEASE For more information, contact: Robin Hicks, Professional Services Marketing, Inc. Personal Note to our Legal Beat Reporters: Your readers include lawyers; many of whom are in private practice and simply didn't learn about client development and marketing in law school. While you generally cover substantive topics related to the practice of law, we encourage you to read the following release on a first-of-its-kind web-based tool designed to help your readers – lawyers – grow their law practices. We encourage you to mention our new MarketYourLawPractice.com marketing tool in your publication and welcome the opportunity to answer any questions you may have! Thank you in advance for your consideration.
Visit ourMarketYourLawPractice.com Media Room! See what our MarketYourLawPractice.com Members are Saying Twin Cities Legal Consulting Firm Launches First-of-its-Kind Web-Based Marketing Tool to Help Lawyers Grow Their Practices www.MarketYourLawPractice.comSM, a subscription-based, online marketing tool serves lawyers through an ethical approach to marketing delivered MINNEAPOLIS, MN (June 27, 2007) – Professional Services Marketing, Inc. (PSM), a Twin Cities-based marketing consulting firm that works exclusively with professional services firms, is pleased to announce the launch of its one-of-a-kind Web-based, interactive tool to help lawyers market. MarketYourLawPractice.com is designed to serve the needs of many; from solo practitioners in small towns to partners in large law firms. MarketYourLawPractice.com is meant to electronically replicate PSM's individual marketing coaching process in a secure, web-based environment. This cutting-edge web-based tool is an outgrowth of company president and founder Terrie Wheeler's twenty years as a law firm marketing director and a services marketing consultant. Wheeler believes her firm is the first in the nation to offer such a comprehensive online legal marketing tool, which is backed by an extensive array of dynamic content that includes interactive marketing tools, and hundreds of tips, checklists and templates designed to help lawyers build their skills in marketing, client service, and new business development. "We know from experience that lawyers enter private practice with no formal training in marketing," Wheeler said. "We also realize that not all lawyers and law firms have the budget to hire marketing consultants and marketing coaches. Therefore, our goal was to closely replicate the process of working one-on-one with a marketing coach, but to do so more cost-effectively and with secure access to the content 24 hours per day, seven days a week." The password-protected MarketYourLawPractice.com website allows users to proceed self-paced through the site, and to keep track of marketing projects in progress as well as those completed in a personalized online marketing folder. Another key feature offered on the site is the ability to "Ask a Marketing Question" of a Virtual Marketing Coach and be guaranteed an answer by the next business day. MarketYourLawPractice.com members receive personalized advice and encouragement during each phase of the marketing process and can take advantage of MarketYourLawPractice.com Webinars (CLE credit applied for), email chat features with their Virtual Marketing Coach, the opportunity to "Join a Practice Group," and a "Talk to your Peers Discussion Board" that allows lawyers to exchange marketing tips and information. In PSM's Your Personal Marketing CoachSM program, an individual marketing coach works with a lawyer over the course of one to two years to teach them the art of relationship building to maximize their financial contribution to a firm, and to ensure their long-term success and satisfaction as a lawyer. PSM marketing coaches help individual lawyers assess, plan, implement, and measure the results of their tailored marketing strategies. The cost for an individual one-on-one coaching engagement is generally $10,000 - $12,000 per year. Alternatively, lawyers can now purchase an annual MarketYourLawPractice.com license which includes full access to www.MarketYourLawPractice.com for $1,450 per user, with an introductory rate of $1,200 for members who sign up before July 31, 2007. Firms with multiple lawyers will pay a discounted annual fee depending upon the number of users within the firm. Wheeler said MarketYourLawPractice.com's new Web-based legal marketing tool, two years in development, fills a void in the marketplace. She said there is one East Coast company she knows of that provides online legal marketing assistance, but its service is not nearly as comprehensive. PSM ran a soft launch of the new MarketYourLawPractice.com web site in May with about 30 Twin Cities-based attorneys. Feedback from this group (available through the link at the top of the release) enabled PSM to make final changes to the site. Wheeler said, "I am convinced our MarketYourLawPractice.com site fills an extremely important need in the marketplace, and that the benefits of subscribing to MarketYourLawPractice.com will spread through referrals and word of mouth." EDITOR'S NOTE: Individual scheduled demonstrations of MarketYourLawPractice.com by its founder, Terrie Wheeler, are available by calling media contacts Katie Welch-Peterson at 952.294.9814 or Robin Hicks at 651.503.6280. Using Webinar technology, we will provide a guided tour through the MarketYourLawPractice.com site, demonstrate key features for users and answer questions. Additional information on www.MarketYourLawPractice.comSM can be found in the Media Room on the MarketYourLawPractice.com site. About Professional Services Marketing, Inc. – Professional Services Marketing (PSM) is a consulting firm dedicated exclusively to working with professional services firms by serving as the outsourced marketing department for its clients. Founded in 1996 by law firm marketing veteran Terrie Wheeler, PSM's goal is to help professional services firms and individual professionals develop and implement creative, cost-effective and results-oriented strategies to grow their businesses. PSM helps clients drive revenue into their firms by applying a comprehensive approach to strategic marketing within "The Four Pillars of MarketingSM" – Retain and Grow Relationships with Existing Clients, Attract New Clients and Develop New Business, Increase Name Recognition and Awareness, and Create Targeted and Effective Communications. PSM's team of 20 marketing professionals work as a cohesive group to ensure clients receive the best possible service and expertise to match their unique, strategic marketing needs. PSM serves clients in the legal, financial, business consulting, education, healthcare, human resources, non-profit, technology, and other service industries. For more information, visit |
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