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MarketYourLawPractice.com Media Room: News Release
FOR IMMEDIATE RELEASE For more information, contact: Robin Hicks, Professional Services Marketing, Inc. Twin Cities Consulting Firm Launches First-of-its-Kind Web-based Tool to Help Lawyers Provide Better Client Service, Build Their Business and Effectively Communicate MarketYourLawPractice.com, a subscription-based, online marketing tool serves MINNEAPOLIS, MN (June 12, 2007) – Professional Services Marketing, Inc. (PSM), a Twin Cities-based marketing consulting firm that works exclusively with professional services firms, announced today the launch of its one-of-a-kind Web-based, interactive tool to help lawyers who want to improve their marketing and client development skills with an eye toward growing their law practices. MarketYourLawPractice.com is designed to serve the needs of many, from solo practitioners to partners in large law firms. The cutting-edge web-based service, MarketYourLawPractice.comSM, is an outgrowth of PSM's in-demand, one-on-one Your Personal Marketing CoachSM program, said Terrie Wheeler, company president and veteran law firm marketer. Wheeler believes her firm is the first in the nation to offer such a comprehensive online legal marketing tool, which is backed by hundreds of assessment and planning tools, tips, and other tools to help lawyers build their skills in marketing and new business development. In PSM's Your Personal Marketing Coach program, an individual marketing coach works with lawyers over the course of a year to teach them the art of relationship building to maximize their financial contribution to a firm, and to ensure their long-term success and satisfaction as lawyers. PSM marketing coaches help individual lawyers assess, plan, implement, and measure the results of their tailored marketing strategies. MarketYourLawPractice.com is meant to electronically replicate the individual marketing coaching process in a web-based environment. The unique, password-protected and highly secure website offers personalized advice and encouragement during each phase of the marketing process, and provides access to a comprehensive array of dynamic content that includes interactive marketing tools, hundreds of tips, checklists and templates, and ongoing access to MarketYourLawPractice.com's marketing coaches through Webinars and email chat features. Wheeler said her MarketYourLawPractice.com's new Web-based legal marketing tool, two years in the making, fills a void in the marketplace. She said there is one East Coast company she knows of that provides online legal marketing assistance, but its service is not nearly as comprehensive. "We know from experience that lawyers enter private practice with no formal training in marketing," Wheeler said. "We also realize that not all lawyers and law firms have the budget to hire marketing consultants and marketing coaches. Therefore, our goal was to closely replicate the process of working one-on-one with a marketing coach, but to do so with secure access to the content 24 hours per day, seven days a week." MarketYourLawPractice.com provides a wealth of marketing assessment and planning materials, tips and implementation tools. The highly secure MarketYourLawPractice.com site allows users to work independently and keep both completed and in-progress materials in a personalized online marketing folder. Another key feature offered on MarketYourLawPractice.com is the ability to "Ask a Marketing Question" of a virtual marketing coach and be guaranteed an answer by the next business day. Additional features include MarketYourLawPractice.com Webinars on various marketing topics that allow attendees to chat live with a personal marketing coach, the opportunity to "join a practice group," and a community message board that allows lawyers to exchange marketing tips and information. MarketYourLawPractice.com is a subscription-based service. Lawyers can purchase an annual license for full access to MarketYourLawPractice.com. The fee is approximately $1,450 per licensed user. Firms with multiple lawyers using MarketYourLawPractice.com will pay a discounted annual fee depending upon the number of users within the firm. PSM ran a soft launch of the new MarketYourLawPractice.com web site in May with about 30 Twin Cities-based attorneys. Feedback from this group enabled PSM to make final changes to the site and launch it publicly on June 12, 2007. The MarketYourLawPractice.com site will launch first in Minnesota by actively communicating to lawyers licensed to practice in the state using electronic communications, direct mail, public relations, and advertising. Wheeler said, "I am convinced our MarketYourLawPractice.com site fills an extremely important need in the marketplace, and that the benefits of subscribing to MarketYourLawPractice.com will also spread through referrals and word of mouth." EDITOR'S NOTE: Individual scheduled demonstrations of MarketYourLawPractice.com by Terrie Wheeler are available by calling media contacts Katie Welch-Peterson at 952.294.9814 or Robin Hicks at 651.503.6280. Using Webinar technology, we will provide the media a guided tour through MarketYourLawPractice.com, demonstrate key features for users and answer questions. Additional information on www.MarketYourLawPractice.com can be found in the Media Room on the public pages of MarketYourLawPractice.com. About Professional Services Marketing, Inc – Professional Services Marketing (PSM) is a consulting firm dedicated exclusively to working with professional services firms by serving as the outsourced marketing department for its clients. Founded in 1996 by law firm marketing veteran Terrie Wheeler, PSM's goal is to help professional services firms and individual professionals develop and implement creative, cost-effective and results-oriented strategies to grow their businesses. PSM helps clients drive revenue into their firms by applying a comprehensive approach to strategic marketing within "The Four Pillars of MarketingSM" — Retain and Grow Relationships with Existing Clients, Attract New Clients and Develop New Business, Increase Name Recognition and Awareness, and Create Targeted and Effective Communications. PSM's team of 20 marketing professionals work as a cohesive group to ensure clients receive the best possible service and expertise to match their unique, strategic marketing needs. PSM serves clients in the legal, financial, business consulting, education, healthcare, human resources, non-profit, technology, and other service industries. For more information, visit |
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