The Four Pillars of MarketingThe Four Pillars of MarketingSM

As you move through the four portals of the MarketYourLawPractice.com website, you will also be guided through a series of modules as summarized here. These modules are organized within PSM's Four Pillars of Marketing. In order to have a well balanced marketing plan to grow your practice, it is important to pursue activities within each Pillar. The Four Pillars of Marketing for lawyers include:

Pillar #1: Retain and Grow Relationships with Existing Clients
Pillar #2: Attract New Clients and Develop New Business
Pillar #3: Increase Name Recognition and Awareness
Pillar #4: Create Targeted and Effective Communications

Modules Organized by Pillar
A well balanced marketing strategy requires a well balanced allocation of marketing activities. We have organized the marketing modules under each of the Four Pillars of Marketing:

Pillar 1

Retain and Grow Relationships with Existing Clients

 
  • Client Satisfaction
  • Client Service
  • Cross Marketing
Pillar 2

Attract New Clients and Develop New Business

 
  • Networking
  • Targeted Business Development
  • Proposal Development
  • Market Research
  • Trade and Professional Association Involvement
Pillar 3

Increase Name Recognition and Awareness

 
  • Advertising
  • Brand and Identity Development
  • Public and Media Relations
  • Trade Shows
  • Community Involvement
Pillar 4

Create Targeted and Effective Communications

 
  • Strategic Communication
  • Marketing Database and Information Management
  • Website Development
  • Event Planning